Most creators blame their growth problems on strategy, when the real issue is visibility — the kind that comes from actually showing up as yourself.

In this issue, we break down the Eye Contact Effect, why personality beats every growth hack, and how creators can build a presence people instantly recognize.

Your social-media bio isn’t a throw-away line — it’s your micro-elevator pitch to the world. In just a few words you need to clearly tell people who you are, what you do, and why someone should care. Avoid jargon-filled statements like “passionate innovator” and instead lean into value and clarity.